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Bachelor of Business Administration with Digital Marketing specialization is the emergence of a new kind of business program which has integrated core business courses with digital marketing courses. The students are taught and trained on business subjects in management, marketing, finance, technology, and project management along with the specialty subjects as social media marketing, search engine optimization (SEO), search engine marketing, e-mail marketing, visual marketing and web analytics.

imat_bbaWith present day businesses competing against each other in the digital universe, where customers’ reliance on smart phones, tablets and other digital devices is extremely high, the need of the hour is to tap every marketing opportunity hence created. As more companies require resources with digital business acumen to grow in international markets, building superior capabilities has become a decisive competitive asset.

The unique thing about BBA degree course with Digital Marketing as a major is that it develops your skills in market research, digital media marketing, and to some extent the proficiency in advertising. Where Business Administration teaches the traditional marketing strategies, the Digital Marketing familiarizes students with the new challenges of marketing in a digital world.

The Bachelor of Business Administration will provide you a thorough overview of business management and administration, better understanding of customer requirements, and the ways to make the connection between the customers and the business offering in order to attract and retain them. The concentration in the study field of digital marketing will enable you acquire new skills and knowledge in constructing integrated digital strategy, marketing analytics, customer data analysis, and more.

Asian School of Business has come up with a unique Bachelor degree program in Business Administration for young undergraduates that not only teach business courses to students, but also offer them additional specialization through Diploma in Digital Marketing. You will experience a global, job specific curriculum that will prepare you for an entry-level business career, in addition to a wide variety of career options in the digital world. Some of the potential career options are:

  • Digital Business Marketer
  • Advertising Account Executive
  • Promotions Manager
  • Accounting Manager
  • Financial Analyst
  • Social Media Marketer
  • Corporate Controller
  • Client Engagement Manager
  • Digital Operations Research Analyst
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