The orthodox mindset states that the business acumen is either inherited from the previous generation or it is acquired while doing business for real. A specialty education is not required. On the other hand, the modern day thought process believes that to successfully establish a business and to keep it running efficiently in the global market, an individual needs more than just the talent. One needs to have all round business knowledge about the various units functioning within it and their interdependence.
You need functional know-how of finance, marketing and sales, as well as that of human resources to take care of all internal assets of your company. To be able to perform better than your competitor, and to have a sustainable customer base, the management education is necessary. When we talk about BBA, that is Bachelor of Business Administration, it is an industry-oriented program that empowers students with good foundation in business studies. It not only prepares them for managing any business, but also provides coaching to develop decision making and problem solving skills, communication skills and many others.
Apart from the theoretical knowledge, the BBA courses equip the students with practical training through industrial tours and visits. Through these undergraduate programs they will get familiar with the business environments, learn to work in teams, analyze business activities and operations, devise business plans and effective solutions to real world problems of the organization. The students will also acquire a range of life skills, such as presentation, critical reasoning and business etiquettes, which are essential to be successful at the workplace.
Like MBA, every BBA degree is targeted to holistic development of the students through competence and character building. The most reputed B-Schools devise stringent curriculum that integrates various disciplines of business education. There are foundation subjects like Economics, Accounting, Organizational Behaviour, Marketing Management, Business Law, and Mathematics for business. The other subjects include Psychology, Sociology, Market Research and Business Analytics that give students flexibility to extend their learning in their choice of field.
Formal education in Business Administration will train students to work in multiple business segments in an organization and will groom them to have a start-up of their own in future.